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Historical timeline of the 1990s Ura-Harajuku streetwear revolution and pioneer boutiques. Source: Tokyo Fashion History Archives

Ura Harajuku: The 1990s Japanese Streetwear Revolution

A design history of the 1990s Ura Harajuku movement: NOWHERE boutique, Hiroshi Fujiwara, limited graphic tees, and modern subtle streetwear branding.

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